How is this gonna make sense?” For me, that was a way to pay homage to some of my roots, no pun intended. People were coming to me like, “Gangsta Grillz is a street brand. I remember, I faced some backlash when I did those. You could maybe even put in a Curren$y, where I had to switch my tone to match his smoker side.I feel like Little Brother and Pharrell were the first left-of-center ones that I did. Some folks seemed surprised to see you work with an artist like Tyler, but the reality is you’ve always made records with left-field artists like Gnarls Barkley, Little Brother, and, obviously, Pharrell. I think mixtape culture is an art form from a and time in hip-hop that unfortunately has gotten a little lost because a lot of that music isn’t available on the streaming platforms. I was in Vegas the other day and I’m walking through the lobby and somebody screams out “ Call Me If You Get Lost !” I’m used to people screaming out “Yo Dram!” or they’ll say it in Jeezy’s voice or “Gangsta Grillz,” so it’s a new way for them to pay homage.
Young jeezy mixtapes no dj full#
It’s definitely full circle to what the Pharrell Gangsta Grillz meant to the culture, to a lot of people, Tyler being one of them. The side that’s not familiar with me reminds me of when I did Chris Brown’s first Gangsta Grillz, In My Zone, and his fanbase was like, “What the hell is this person screaming all over the music? Get him outta here.” It doesn’t bother me. I’m a troll in a lot of ways, so I’ll go read the comments and search my name. There’s a piece of it that’s very familiar with me and there’s a piece that isn’t and probably kinda had to either do some research or get put on.
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What’s the reaction been like to your involvement with Call Me If You Get Lost ? Do you feel like doing this has gotten the older music you worked on to a newer generation of fans?Ībsolutely. Drama talked to Rolling Stone about world-building with Tyler, what the term “mixtape” means today, and helping his second home of Atlanta become the epicenter of hip-hop. Now 43, Drama is focused on running Generation Now, his label that features Jack Harlow and Lil Uzi Vert.
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and Young Jeezy, he also has a long history of getting in the studio with a broad array of idiosyncratic artists, from Little Brother to Gnarls Barkley to Pharrell, whose In My Mind: The Prequel was a major influence for Tyler in crafting this latest album. While Drama is best known for his work with pioneering trap rappers like T.I. Ever worldly, Tyler raps about running up his passport stamps, while Drama offers on-theme adlibs, including one particularly memorable passage about being fed French vanilla ice cream in Geneva, sans shoes. Recorded primarily in August and September of last year, Drama says that the record’s travel focus was partially inspired by the lockdown caused by COVID-19.